The diamond business is above all a matter of passion. People involved in this industry are often fascinated by the beauty and rarity of these stones, which fuels their commitment and dedication. This passion is often passed down from generation to generation, making the diamond trade a true family affair. The skills and knowledge needed to evaluate, cut and market diamonds are passed down, strengthening family ties and perpetuating traditions. Beyond passion, the diamond also represents significant economic value, providing considerable opportunities for those who know how to navigate this complex and competitive market.